BRANDING

"rockonwitchabadself (or ROWBS, for short) t-shirts are intelligent, whimsical, edgy designs that encourage and applaud individuality by winking at staid, stereotypical gender roles. These one of a kind, hand-silkscreened tops celebrate the absurd with reciprocal messages that are open to interpretation, invite a dialogue and engage and empower your favorite fe/male!"

In the summer of 2007 I decided to start a t-shirt line called "rockonwitchabadself", which was an awesome learning experience. I did everything from writing a business plan to executing the designs to creating promotional materials to branding the product to selling at outdoor markets.

These are just a few of the graphics I created in branding the t-shirt line.

You can see more on-line promotional material at www.myspace.com/jliseo
AND purchase the t's in my online shop at www.rowbs.etsy.com

DANCING

These photos are from a wedding that wove many cultures and rituals together beautifully... on the dance floor. Equipped with my new camera (at the time) I tried to capture the endless energy of the evening, filled with expressive movements.

(Location : Mystic, CT)

SEW

Experimenting with sewing through paper on a screenprint with needle and thread.

GESTURES OF LOVE

This print is a customized wedding gift.  It is a two color water-based silkscreen printed on 100% cotton paper.  The print is approximately 28x28 in diameter.  The project entailed photographing everyone's hand at the wedding as I asked each person to make their own gesture of love.  All of the hands were individually edited in photoshop, with varying detail, to create the graphics.  The hands overlapping each other in a circle symbolize unity and life itself. 

The lace-like translucent gold that slightly overlays the inner wreath was inspired by images I've seen of a microscopic orchid root, and was hand painted on mylar to create a film for the screen. The orchid historically symbolizing strength, transformation, love and beauty. 

This is my favorite customized project to date, and I hope to continue experimenting with different custom hand projects.

SILKSCREEN / GLASS PROJECT

These are photos of the interior of the John Dory restaurant in the meatpacking district of NYC.  I collaborated with Michael Davis (Michael Davis Stained Glass) on the glowing 40 ft. stained glass ceiling panels and floor strip you see. My contribution was creating the fish graphics, making the screens and screenprinting the images onto the hand blown glass panels.

SPARKS in the summer

The LOVE photograph was a miracle of sorts. I set the functions on my camera, handed it to Nancy and said stay as still as possible for this 8 second shutter speed while I write something. I believe the dark sky in Maine contributed to the beauty, plus our drunk happy spirits.

The photograph below was taken at my friend's anniversary party in their Brooklyn backyard. I leaned my camera on the deck rail to steady it for an approximate 1.3 second exposure. Editing done in Photoshop to enhance the light provided by sparklers. I enjoy the emotional tangibility and color saturation of this photo.

BETTY on T's too!

I couldn't resist making Betty into this iconic/superwoman/badass graphic too!  So now, many men and women wear her proudly screenprinted on a light summer t-shirt.  It is a part of the ROWBS collection that can be found at www.rowbs.etsy.com