PICO MEANS LITTLE

Here are some photos from a recent shoot for pico jewelry line (picomeanslittle.com).  I had the pleasure of working with Andrea Panico (jewelry designer / owner) and model Larah Moravek (interior designer) in creating a photo series of the jewelry on people.  Visit the website to see more images from both her Little Architecture collection and Frank Lloyd Wright line.

BRANDING

"rockonwitchabadself (or ROWBS, for short) t-shirts are intelligent, whimsical, edgy designs that encourage and applaud individuality by winking at staid, stereotypical gender roles. These one of a kind, hand-silkscreened tops celebrate the absurd with reciprocal messages that are open to interpretation, invite a dialogue and engage and empower your favorite fe/male!"

In the summer of 2007 I decided to start a t-shirt line called "rockonwitchabadself", which was an awesome learning experience. I did everything from writing a business plan to executing the designs to creating promotional materials to branding the product to selling at outdoor markets.

These are just a few of the graphics I created in branding the t-shirt line.

You can see more on-line promotional material at www.myspace.com/jliseo
AND purchase the t's in my online shop at www.rowbs.etsy.com