BRANDING

"rockonwitchabadself (or ROWBS, for short) t-shirts are intelligent, whimsical, edgy designs that encourage and applaud individuality by winking at staid, stereotypical gender roles. These one of a kind, hand-silkscreened tops celebrate the absurd with reciprocal messages that are open to interpretation, invite a dialogue and engage and empower your favorite fe/male!"

In the summer of 2007 I decided to start a t-shirt line called "rockonwitchabadself", which was an awesome learning experience. I did everything from writing a business plan to executing the designs to creating promotional materials to branding the product to selling at outdoor markets.

These are just a few of the graphics I created in branding the t-shirt line.

You can see more on-line promotional material at www.myspace.com/jliseo
AND purchase the t's in my online shop at www.rowbs.etsy.com